Coil & Crown Beauty is owned by Aminata “Ami” Taylor, whose roots are in Guinée, West Africa.
She built this brand to be more than products, it’s a community space where Black women can learn, share, and feel seen in every chapter of our hair journeys.
Natural, relaxed, loc’d, silk-pressed, braided, twisted, in sew-ins, quick weaves, clip-ins, or wigs your choices are valid, beautiful, and deserving of thoughtful care.
We make wash days softer, protective styles last longer, and wig-and-weave maintenance simpler, with education that respects you and your routine.
Our Why
For generations, we’ve navigated rules about what our hair “should” be. We choose a different path one that centers health, ease, and joy.
Guided by Ami’s West African heritage and community-first values, Coil & Crown Beauty blends science with shared wisdom to support your scalp, strands, and styling choices, whether you’re growing out a relaxer, protecting a silk press, refreshing a unit, maintaining locs, or nurturing coils.
What We Make
Care and styling essentials that work across styles and textures:
- Hydration and slip for detangling (pre-poo to leave-in)
- Scalp-first care for braids, locs, wigs, and weaves
- Heat- and style-friendly protectants for presses and installs
- Clear, step-by-step guides tailored to your look today and tomorrow
What We Believe
- Versatility is a superpower. We support your choice each day.
- Health over hype. Scalp care and moisture balance come first no matter the style.
- Clarity beats complexity. Fewer, better steps that fit real life.
- Education is freedom. Understand porosity, product pairing, and maintenance for natural, relaxed, or installed looks.
- Community is the point. We learn from each other; your stories shape what we create.
Our Name
Coil & Crown Beauty honors every pattern and every presentation, your natural blueprint and the crowns you choose to wear.
We care for the coil, the scalp beneath, and the style on top.
Our Promise
- Texture-smart, style-inclusive formulas and tools
- Guidance for naturals, relaxers, presses, locs, braids, wigs, and weaves
- Transparent ingredients and practical routines
- Imagery and language where every Black woman sees herself
- A welcoming community rooted in Ami’s Guinée heritage and shared belonging
The Coil & Crown Brand Identity Story
Come for the beauty, stay for the conversation.
Our story starts with our founder, Aminata Taylor born to a culture where hair is history, artistry, and community. From Guinée to the U.S., Ami saw how Black women show up in many looks: twist-outs on Tuesday, silk press on Friday, bussdown middle part for the weekend, knotless braids for vacation, a fresh relaxer for low-maintenance weeks, or retwisting locs for the month ahead. Each choice is personal and powerful.
Ami created Coil & Crown to be a space not just a shelf where those choices are affirmed. In salon chairs and group chats, on wash day and install day, we heard the same need: care that honors our versatility. Products that protect a press in humidity, soothe a protective-style scalp, define a coil without buildup, and preserve the luster of a favorite wig paired with instructions that actually help.
So we built this brand on three principles:
1. Honor the choice. Natural, relaxed, or installed. Your hair, your rules.
2. Teach the why. When you understand the science, maintenance becomes simple and stress-free.
3. Design for dignity. From formula to fragrance to finish, everything should feel like everyday luxury.
Our guides meet you at the sink and the vanity: how to prep hair before a sew-in, cleanse and condition under a wig, protect during heat styling, refresh braids, or deep-treat coils after takedown. We obsess over slip, pH, and residue so you can focus on feeling good.
Because when our crowns are cared for — however we wear them — we move through the world with that unmistakable glow. Coil & Crown is not about choosing one path; it’s about supporting every path with tenderness, knowledge, and results. It’s the community Ami wished existed, a welcoming circle rooted in West African heritage, built for all of us.
